Privacy Policy /Data Protection Declaration

Data protection and the security of your personal data are important to us and we implement appropriate technical and organisational measures to protect personal data that is subject to our access.
We would like to inform you below about the type and extent of the processing of personal data via this website, in accordance with Article 13 of the General Data Protection Regulation (GDPR).

1. Responsible body

Landbell AG
Rheinstraße 4L
D-55116 Mainz
Phone +49 (0) 6131 / 23 56 52 0-0
Fax +49 (0) 6131 / 23 56 52 10

2. Information on the data protection officer
If you have any questions regarding data protection, or want to exercise one of your rights or to lodge a complaint, our data protection officer (DPO) will be happy to assist you:

3. Data processing via this website
Automatic logging of data
Your visit to our website will be logged. Initially, the following data, which your browser transmits to us, is mainly recorded:
• the IP address currently used by your PC or router
• date and time
• browser type and version
• operating system of your PC
• the pages you are viewing
• name and size of the requested file(s)
• and, if applicable, the URL of the referring web page
This data is only collected for data security purposes, to improve our website and for error analysis on the basis of Art 6 lit.1 f GDPR. Please note that our website uses IP masking/IP anonymisation.
Using our webportals
To report your „Mengenstrom“ and packaging amounts we have our webportals (;; in place. You need to check in regularly by using your username or e-mail address as well as your password. This requires registration via a registration form, where you need to input the name of your company, postal address and a person to contact as well as the contact´s e-mail address. The information you entered will only be used for this specific purpose. This Data processing is based on Art 6 lit.1 b) GDPR.

Contact Form
Personal data (e.g. your name, address data or contact data) that you voluntarily provide to us, e.g. in the context of an enquiry by e-mail to the contact persons named on our homepage, are stored with us and processed only for correspondence with you and only for the purpose for which you have made these data available to us. By submitting the contact form, you agree that we may store your data and use it for the purpose indicated by you. You can revoke your consent to advertising contact at any time by notifying us. Data processing is based on Art 6 lit.1 a) GDPR.
Use of cookies
We use so-called cookies in our internet offer. Cookies are small text files that are saved by your browser and stored on your computer. The use of cookies serves to make the website more user-friendly. For example, it is possible to recognise the user for the duration of the session without having to constantly enter a new user name and password. The cookies do not cause any damage to your computer and are deleted at the end of your session. The basis for data processing is Art 6 lit.1 f) GDPR.
If you do not wish cookies to be used, you can set your browser so that cookies are not accepted.

Data collection by Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. “(“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. The basis for data processing is Art. 6 lit. 1 f) GDPR.
However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other countries party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. We would like to point out that the code “anonymizelp” has been added to Google Analytics on this website in order to guarantee an anonymised version of the IP address.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: The basis for data processing is Art 6 lit.1 f )GDPR.


We use YouTube on our website. This is a video portal operated by YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”.

YouTube is a subsidiary of Google LLC, Gordon House, Barrow Street, Dublin 4, Irland, hereinafter referred to as “Google”.

Through certification according to the EU-US Privacy Shield

Google and its subsidiary YouTube guarantee that they will follow the EU’s data protection regulations when processing data in the United States.

We use YouTube in its advanced privacy mode to show you videos. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the advanced privacy mode means that the data specified below will only be transmitted to the YouTube server if you actually start a video.

Without this mode, a connection to the YouTube server in the USA will be established as soon as you access any of our webpages on which a YouTube video is embedded.

This connection is required in order to be able to display the respective video on our website within your browser. YouTube will record and process at a minimum your IP address, the date and time the video was displayed, as well as the website you visited. In addition, a connection to the DoubleClick advertising network of Google is established.

If you are logged in to YouTube when you access our site, YouTube will assign the connection information to your YouTube account. To prevent this, you must either log out of YouTube before visiting our site or make the appropriate settings in your YouTube account.

For the purpose of functionality and analysis of usage behavior, YouTube permanently stores cookies on your device via your browser. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

Further information about the collection and use of data as well as your rights and protection options in Google’s privacy policy found at

We use the service reCAPTCHA of Google Inc. (Google) to protect your inquiries via an internet form. The query serves to differentiate whether the input is made by a human being or abusively by automated, machine processing. The query includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose your input will be transmitted to Google and used there. However, Google will previously reduce your IP address within member states of the European Union or in other contract states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website
Google will use this information to evaluate your use of this service. The IP address transmitted by your browser within the scope of reCaptcha is not merged with other Google data. The deviating data protection regulations of Google apply to this data. For more information about Google’s privacy policy, please visit:

We offer you the possibility to order a newsletter via our homepage. In the context of the order at least the indication of your e-mail address is necessary. To ensure that the Newsletter was ordered by you or from your e-mail address, you will first receive a confirmation e-mail. Only when you click on the activation link will you be added to our e-mail distribution list and receive the newsletter. The order of the newsletter is logged for verification purposes (IP address, date, time). You can unsubscribe from the newsletter at any time by notifying us. To do so, you can also use the link at the end of each newsletter to unsubscribe. Data processing is based on Art 6 lit.1 a) GDPR.

4. Recipients of personal data
Personal data will not be passed on to third parties.
However, we may make use of service providers by way of contracted data processing to carry out the processing. Specifically, we have engaged service providers for the dispatch of the newsletter and for hosting of our website. The contractual relationships with our service providers are regulated in accordance with the provisions of Art 28 GDPR, which contain the legally required points on data protection and data security.

5. Your rights
According to §§ 15-21 GDPR you can assert the following rights with regard to the personal data processed by us if the conditions described there are met.

Right to be informed
You have the right to be informed about the personal data concerning you that is processed by us.

Right to rectification
You may request the rectify inaccurate personal data, or to complete personal data when it is incomplete..

Right to cancellation
You are entitled to the deletion of personal data concerning you, in particular if one of the following reasons exists:
• Your personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
• You revoke your consent on which the processing of your data is based.
• You have asserted a right of opposition against the processing.
• Your data has been processed unlawfully.
However, the right to deletion does not exist if this conflicts with the legitimate interests of the responsible party. These could be e.g.:
• if personal data is required to assert, exercise or defend legal claims.
• if deletion is not possible due to storage obligations
If data cannot be deleted, however, there may be a right to restrict processing (see below).

Right to limitation of processing
You have the right to request us to restrict the processing of your personal data if:
• you deny the correctness of the data and we therefore check the correctness,
• the processing is unlawful and you refuse the deletion and instead request the restriction of use,
• we no longer need the data, but you do need it to assert, exercise or defend legal claims,
• you have objected to the processing of your data and it is not yet clear whether our justified reasons outweigh your reasons.

Right to data transferability
You have the right to receive the personal data concerning you that you have provided to us in a structured, current and machine-readable format and you have the right to transmit this data to another person in charge without our interference, provided that the processing is based on a consent or a contract and the processing is carried out by us with the help of automated procedures.

Right of revocation
The data subject shall have the right to object at any time to the processing of personal data relating to him/her on the basis of Article 6 Para 1 (e) or (f) for reasons arising from his particular situation, including profiling based on those provisions. If the processing of your personal data is based on consent, you have the right to revoke this consent at any time.

6. Standard periods for the deletion of data:
If a legal regulation for the retention of data does not exist, the data will be deleted or destroyed if they are no longer necessary to achieve the purpose of data processing. Different periods apply to the storage of personal data; data relevant to tax law are usually stored for 10 years, other data according to commercial law regulations for 6 years. Finally, the storage period can also be based on the statutory limitation periods, which, for example, according to §§ 195 ff. BGB (German Civil Code), can generally be three years, but in certain cases also up to thirty years.

7. Right of appeal to a supervisory authority
Any data subject has a right of appeal under Article 77 of the GDPR to a supervisory authority if he or she considers that the processing of personal data concerning him or her is contrary to the GDPR. The responsible supervisory authority for data protection issues is the data protection officer of the federal state in which our company is based.

Changes to this Data Privacy Statement
Landbell reserves the right to modify and amend this Privacy Policy / Data Privacy Statement from time to time to reflect current circumstances. We therefore recommend that you review this Privacy Policy / Data Privacy Statement regularly to keep up to date.